Christian Louboutin is a world-renown leader for fun and unforgettable lifestyle creation of shoes, bags and other leather goods and accessories for men and women. In 2018, Blue Mount was honoured to be retained to design the VM for the company’s Chinese New Year collection in Hong Kong.
Our creation was focused around two Chinese Lions, made with ruffles, glitters, pompoms and fur, dancing in the sky to celebrate the New Year Joy. These featured violet, shocking pink and turquoise, bright colours to brighten up a grey Beijing sky.
We used simple programming to control the movement of eyelids around the lions’ round lightbulb eyes. We also added metal and small LED bulbs as a modern tweak to make the lions look fresh, creating surrounding Chinese-style clouds with glitter fabric and LED lights. The window became a mixture of tech, fashion and art.