London, Vault, Window Display

KEEPING UP WITH THE BAKERS, A TEDPIX ORIGINAL

3

For its Spring Summer season 2017, Ted Baker led a playful series of six short films on the arrival of the young Baker family in town and the tongues they set wagging as they set out to enjoy themselves in the warmth. Soon scandalised by what they find around them, they are pulled into a neighbourly game of fashion tug-of war, where they must out-do their style rivals, throw a spanner in the rumour mill and (most importantly) look good doing it.

The films covered the perils of a milk delivery, topiary that gets out of hand, the problems of husbands trying to match their wives’ style, the risks of a man denying his wife her dream ornamentation, a man’s desire to be a biker as well as a baker and dealing with troublesome kids who interfere with their parents’ natural competitiveness.

information

Client
Ted Baker – Spring Summer 2017
Location
UK