Mall Decor, Shanghai, Vault, Window Display

LANE CRAWFORD – MIAMI BEACH CLUB

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For its Spring-Summer season 2017, Lane Crawford brought its customers a specially curated edit of worldwide exclusive fashion for men and women with the themes of sizzling hot Miami and its beach scene.

Addressing must-have items for women, men and their little ones, the VM took our client in a new direction with a focus on casual fun for the summer vacation. It offered its customers an opportunity to step outside their usual lives, go against the grain and find moments of surprise. The promotion included lifestyle tales from the US’ most Latin city and profiles of some of its best-known brands, brought to Asia for the season by Lane Crawford and even included the Go-Go-Flamingo game, where customers could fly, dash & sprint their flamingo through an online maze from Miami to Hong Kong to win exclusive prizes

information

Client
Lane Crawford
Date
April 10, 2017