For its Spring-Summer season 2017, Lane Crawford brought its customers a specially curated edit of worldwide exclusive fashion for men and women with the themes of sizzling hot Miami and its beach scene.
Addressing must-have items for women, men and their little ones, the VM took our client in a new direction with a focus on casual fun for the summer vacation. Lane Crawford offered its customers an opportunity to step outside their usual lives, go against the grain and find moments of surprise. The promotion included lifestyle tales from America’s most Latin city and profiles of some of its best-known brands, brought to Asia for the season exclusively by Lane Crawford. The VM also included the Go-Go-Flamingo game, where customers could fly, dash & sprint their flamingo through an online maze from Miami to Hong Kong to win exclusive prizes.