Ted Baker wanted to showcase its must-have wardrobe essentials for women. The theme was everyday style, where the clothing saw comntemporary everyday shapes receive the Ted Baker treatment, including simple silhouettes, vibrant hues and refined finishing touches.
The inspiration was the colouring technique of following a number scheme, as enjoyed by millions of children over the years. The window scheme featured an oversized colouring pencil and pin hangers for displaying the latest collection, all in pastel shades.
Blue Mount delivered the scheme, which rolled out across 14 stores worldwide.