CHINA, Mall Decor, UK, Vault



Value Retail is the only company that specialises exclusively in the development and operation of luxury outlet shopping Villages. The 1930s Art Deco architectural style of its boutique shopping village in Suzhou, near Shanghai, provides guests with a feeling of walking in a European- style street.

Following Blue Mount’s first co-operation with Value Retail in 2016, we were honoured to be asked to design their Chinese New Year decorations again for 2018. In this New Year’s decoration, we used bold red and gold colouration, to which we added the romantic pink to make the whole New Year tone more interesting.

In the Year of the Dog, the dog’s barking sound “wang” sounds like “good luck” and “prosperity” in Chinese and the village’s iconic font installation was set against both French and English Bulldogs. These Bulldogs sit around each other, giving the village a lively atmosphere.

When the sun sets and night falls, red and pink lights come out to play from hanging lanterns all across the village, warming the atmosphere for customers and allowing them to feel the arrival of the New Year.

In 2018, Blue Mount and Value Retail will continue our cooperation to bring more touching feelings and innovations to everyone.


January 25, 2018