Visit our archive

Sales windows have become a bit of a bete noire. A red sale sign and a window emptied of merchandise has become just a little too ubiquitous…

Cos created a simple solution last January with plain cardboard boxes with a florescent orange tape forming a continuous line and occasionally adorned with carefully placed shoes, etc. Hong Kong jewellery chain, Chow Tai Fook, had an interesting sale sign too – although we are not quite certain how it is possible to have a sale of diamonds? Are they now a seasonal fashion item too? – a diamond sale sign supported by a swirling red ribbon. This sign in London’s Regent St. rings the changes with a letter on each hanging placard.

Too often sales signs just add clutter to an existing SS or FW window. Austin Reed Regent Street branch has sadly cluttered-up their lovely image of the River Thames (it is the Henley rowing races at the beginning of July, where the seated area has a stringent formal dress code, perfect for their men’s formal wear) with a sale sticker which completely obscures the rather nice, miniature dinghy on the right side of the window and 3 of the mannequins. A pity?

Conversely, the jewellery store, Links, had a neat solution just adding ‘Sale’ letters to the back of their red Christmas display for Jan 13’s sale. An easel with a poster has also become a classic as at Quicksilver’s Manila store, for March 12. Boss’s red stripe sale sticker from June 09 was also a neat low-cost solution.

The alternative – to really make a feature of the sale stickers, has been employed by London’s Liberty’s dept. store, where giant bubbles were scattered across all windows in June 09. Spanish brand, Desigual, created a ad-hoc compromise – in keeping with their casual image – with men’s denim hanging from butchers hooks in front of a pixilated male portrait and a translucent red sticker across the window proclaiming the 50% reduction, this image is from July 09 too. Last up, Tezenis’s London store employed giant 3-D numbers crammed in to the window for their Summer sale June 09. The crammed appearance of the numbers resonates nicely with the concept of a sale. We all love the happy serendipity of finding a hidden bargain, jumbled-up amongst the season’s left over broken ranges.

Print Friendly